SS25 Fashion Showcase Activation for Regatta Great Outdoors, Craghoppers and Dare 2b.
We partnered with Regatta Group (Regatta Great Outdoors, Craghoppers, Dare 2b) to activate their Spring/Summer 2025 fashion showcase for media and influencers. Alongside the main runway presentation, we created an accessory decorating station where guests personalised complimentary Regatta flasks with exclusive Howrad Studios custom stickers made just for this event. Inspired by the viral Stanley-style flask trend, this hands-on activation added a fun, customisable element to the event and offered a unique brand keepsake for 40–50 attendees throughout the evening.
This activation added more than just a fun element to the event; it created highly shareable, branded moments that organically boosted Regatta’s social presence. Guests were genuinely excited to customise their flasks with Howrad’s playful, on-trend stickers, making the bottles a standout talking point of the evening.
As a result, attendees were far more likely to post about the event, not just the fashion, but their personalised bottles too. These sticker-covered flasks became mini billboards across Instagram Stories and TikTok, giving Regatta additional visibility and personality in the lifestyle space.
